For more than four decades, from our base in Singapore, we have worked closely with customers and international technology partners to understand real industrial needs and provide practical, reliable solutions.
Today, we have offices in Malaysia, Indonesia, Vietnam, Thailand and Philippines to provide more cohesive support to our customers.
Our focus is on three key areas: Robotic Automation, Engine Rebuilding Equipment and On-Site Machining, helping industries improve productivity, using latest AI technology equipment and overcome manpower challenges.
Our Vision: To be a trusted ASEAN industrial solutions partner.
Our Mission: To serve with integrity, practical innovation and dependable support—creating lasting value for customers, partners and our people.
ASSURICH GROUP — OUR JOURNEY
1983 — Founded in Singapore
ASSURICH Industries was established, beginning its journey in industrial and marine equipment.
1990s — Building Industrial Expertise
Expanded into engineering equipment and specialised machinery, serving Singapore’s growing marine, fabrication and industrial sectors.
2000s — Regional Expansion
Developed a broader ASEAN presence, supporting customers in Malaysia, Indonesia, Vietnam, the Philippines and other regional markets.
2010s — Moving from Products to Solutions
Expanded into on-site machining, engine rebuilding, hydraulic equipment, pipe preparation, welding and turnkey engineering solutions for demanding industries.
2020s — Automation & Technology
Expanded into industrial robotics, robotic welding, AGVs and smart manufacturing solutions, while strengthening digital platforms and international technology partnerships.
Today — Building the Next Chapter
ASSURICH combines more than four decades of industrial experience with robotics, automation, engineering solutions and after-sales support—helping customers across ASEAN improve productivity and meet changing industrial needs.
Our Vision
To be a trusted ASEAN industrial solutions partner
Our Mission
To serve with integrity, practical innovation and dependable support—creating lasting value for customers, partners and our people
Core Value
GROWS
G LOBAL MINDSET
R ESULTS ORIENTED
O BSESSED WITH CUSTOMERS & COMPETITIORS
W ORKPLACE THAT IS OPEN & SUPPORTIVE
S PEED IN ALL THAT WE DO
GET IT RIGHT FIRST TIME
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